Why has Rago's overall market presence been developing dramatically in recent years? The answer is that new management came aboard and recognized the exceptional product base. New management with extensive capital resources that has been used for:

A. Maintaining high level of in-stock finished merchandise and raw materials.

B. Extensive market exposure to its pproducts through consumer consumer and trade advertising, exhibit presentations in the U.S.A. and Europe (Lyon,  Paris, Frankfurt and Harrogate).

C. Point of Sale materials and special media attention both in trade, consumer and on television in the U.S.A. and France.

D. Upgrading manufacturing techniques for efficiency of cost and enhancement of quality assurance.

E. Computer applications to all areas of activities.

F. Major commitment to customer service. No telephone prompts. Only people answer directly on telephone lines during working hours.